Happy 2011 to you, We wish you Health, Wealth and the best of circumstances in 2011.
Almost back to normal for me after going on the cruise from Hello. Being brief, two bad storms, left Endicott at 28 degrees to arrive in sunny Florida at 29 degrees. Never has one fool paid so much to get one degree warmer.
The boat rocked so much, we dancers slid from one end of dance floor in a group and then back again. Walking through narrow hallways was also a challenge. One lady died on ship, and a small ill child had to be helicoptered to closest hospital. We were given $100 back per room and all the motion sickness pills we wanted for free. Was with family so we made the best of it. I lost my glasses, caught one lousy cold and took 3 weeks at home to get over it.
As previously mentioned, the new vehicles were very tempting to people who were used to slower, smaller, indoor chairs. A few began using the Independence and Twosome as All Terrain Vehicles. They are not.
We had some strange complaints come in. “Whadda ya mean it won’t climb over a 6″ diameter log.” “Can you make it go about 25mph so I can keep up with my hunting buddies.” It was difficult to determine just how much to put into the literature to let people know it can’t do those things. It’s very negative to write copy saying what a product will not do. I began to study ads. I checked into a few of my favorite advertisements to see if there were any limitations. All my favorites seem to say exactly what the product does except for one. “Where’s the beef?” That ole gal stated unequivocally what a product did not do. They didn’t say what theirs did but that powerful assumation was there making it one of the best ads of all time.
For this novice, Advertising is like walking a very tight rope, and I have a few lumps to prove it. Luckily, I also have a couple of engineers in the business who edit everything before it goes to press. They gently state, “What the Sam Hill are you trying to say here?” Sam must be a dear friend to many engineers. They quote him often.
I decided the best approach was just give the facts about the vehicle. If the potential customer was interested, he , she or they would read from our literature, what the top speed is, what the clearance on bottom is and vehicles length of 72″. They don’t fold to fit in the trunk of a car.
If you recall, our first all electric outdoor Happy Wanderer had 2 motors friction driving the rear wheels. These new vehicles had one powerful motor driving the transaxle with a gear belt and pulley. Boy, it worked great. I was button poppin proud of our engineers. Still didn’t care for that metallic sound but the vehicles proved well beyond my petty complaint. We did, however, have a valid customer complaint.
A farmer in Michigan broke quite a few gear belts in the first couple of months. He discovered while driving out through his field of wheat, his Palmer Twosome was acting like a harvester and chopping the wheat from its stalk. Once it got too many stalks ahead in the belt, belt broke. Wow, we never tested for that. Solution, he quit taking short cuts through his field.
Mother nature always thumps me off my self proclaimed pedestal when I get a little too……. bumptious.
(I had to look up a word to fit my thought. Just learned this useful word, bumptious! I know a lot of bumptians.)